“Mere colour, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways.” -Oscar Wilde

Versatile neutrals and saturated bright colors permeate fashion, home interiors and marketing materials this spring and summer. Go bold to grab your viewer’s attention or add sophistication by using a softer tone. Endless color possibilities and combinations are possible to obtain the appropriate feel for your brand. The following are a few that our color experts have noticed and Pantone® has revealed.

ETHNIC FLAIR
Think saturated: olive, mustard, vibrant yellow, saffron, rust, dark chocolate, mushroom

SUN BLEACHED
Think soft and worn: sand, grains, subtle coral, pink mist, cool gray

ECO-FRIENDLY
Think organic freshness: light lime, Japanese evergreen, snorkel blue, ocean breeze, night sky

BRIGHT and CHEERFUL
Think tropical oasis: violet orchid, berry red, sunshine, seedling green, mint

References
Leatrice Eiseman, “Annual Color Forecast,” GD USA, May 2008, 48-78.

“Pantone Fashion Color Report Spring 2008,” Pantone, 2008, <http://www.pantone.com/Pages/Pantone/Pantone.aspx?pg=20492&ca=4> (accessed 6/18/2008).

For more information on this topic or to order multiple reports, contact Adsoka.

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